Sugar Factory Rebrand

Personal Project | Branding | Visual System

Rebranding a sugar factory to emphasize the innovation of dishes and enhance the overall consumer experience involves addressing several core issues, particularly the focus on celebrity endorsements, which is the main inspiration for the interior. To shift this perception, the factory must redefine itself as a modern, innovative culinary hub. This transformation can be achieved by crafting a compelling brand narrative that highlights inventive dishes that utilize their sugar in unexpected and delightful ways. Additionally, fostering deeper consumer engagement is essential. The goal is also to create memories, ensuring that every visit becomes a cherished experience for guests, leaving a lasting imprint of delight and satisfaction.

INfusing playfulness

Updating the old logo to a new design involves maintaining the core essence of the brand while infusing it with a modern, refreshed look. The intention with the original duck was to convey playfulness and a sense of fun. To translate this into a refreshed logo using color, typography, and shapes, especially considering the target audience of young children and families, the new design can be based on the idea of building blocks.

Highlight the uniqueness of sugar factory

Highlighting the innovative dishes, including the gigantic goblets of sugary drinks, involves showcasing the unique culinary creations that set the establishment apart. These dishes go beyond traditional desserts, incorporating imaginative flavors, creative presentations, and unexpected combinations.

Building Blocks of Engagement

Immersing in a world of creativity and play with our interactive menu, where building blocks serve as more than just toys—they're the key to a unique dining experience. Drawing inspiration from the beloved childhood pastime: each element invites guests to explore, touch, and interact, fostering engagement and creating unforgettable moments for guests. From selecting favorite dish to customizing your culinary journey, our interactive menu transforms dining into an adventure, where every choice is a chance to build memories.

Vibrant Patterns: Unveiling Culinary Delights

Each design is a celebration of creativity, reflecting the eclectic tapestry of our culinary offerings. The subtle touch of gold adds a luxurious element, elevating the experience to new heights of opulence and sophistication. With every vibrant pattern and golden accent, we invite guests to embark on a sensory adventure, where every meal is a masterpiece waiting to be unwrapped.

Thank you!

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Sugar Factory Rebrand

Rebranding a sugar factory to emphasize the innovation of dishes and enhance the overall consumer experience involves addressing several core issues, particularly the focus on celebrity endorsements, which is the main inspiration for the interior. To shift this perception, the factory must redefine itself as a modern, innovative culinary hub. This transformation can be achieved by crafting a compelling brand narrative that highlights inventive dishes that utilize their sugar in unexpected and delightful ways. Additionally, fostering deeper consumer engagement is essential. The goal is also to create memories, ensuring that every visit becomes a cherished experience for guests, leaving a lasting imprint of delight and satisfaction.

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