Redefining Sugar Factory's identity with a new, compelling brand narrative highlighting their inventive dishes and interactive aspect. This fresh approach emphasizes the unique, playful, and immersive dining adventures. The goal is to create memories, ensuring that every visit becomes a cherished experience for guests, leaving a lasting imprint of delight and satisfaction.
Sugar Factory's current brand identity lacks a cohesive narrative and visual appeal, impacting its ability to effectively communicate its unique, innovative dining experiences and appeal to its target audience of young children and families.
A new brand narrative highlights inventive dishes and interactive dining experiences, updating the brand identity while maintaining its playful essence. This includes incorporating vibrant colors, playful typography, and shapes inspired by building blocks to align with Sugar Factory's innovative dishes.
Sugar Factory enhances its brand perception and appeal, creating a compelling narrative that emphasizes memorable dining adventures. The updated logo and brand elements aligns with target audience and business goals.
Translating the fun and wittiness of the original rubber duck, the refresh emphasizes on the idea of building blocks: vibrant colors and shapes, universal typography.
Highlighting the innovative dishes, including the gigantic goblets of sugary drinks, involves showcasing the unique culinary creations that set the establishment apart. These dishes go beyond traditional desserts, incorporating imaginative flavors, creative presentations, and unexpected combinations.
Immersing in a world of creativity and play with our interactive menu, where building blocks serve as more than just toys—they're the key to a unique dining experience.