NYC Recycle

Personal Project | Branding & Marketing | Visual System

NYC Recycle's fresh identity is tailored to capture the essence of urban life, appeal to the youthful spirit of the city and inspire the next generation of trendsetters and innovators.

Innovative Solutions for Sustainable Recycling

To address these core issues, the campaign will focus on innovative solutions to increase recycling incentives and provide informative marketing assets that educate residents about the importance of recycling and how they can contribute to a more sustainable future. Through a combination of incentivized recycling initiatives and engaging educational content, we aim to empower New Yorkers to take action and make a positive impact on the environment.

Capturing the Essence of Urban Life

Resonating with the pulse of New York City, the new logo takes on a more angular and geometric-driven design. This modern approach reflects the dynamic energy of the city, laying the foundation for a brand that thrives in this fast-paced environment.

Bringing sustainability to Life

The brand identity speaks a language that everyone can understand. Roboto font, a universal choice that transcends language barriers and resonates with the diverse tapestry of people from all corners of the globe who call this city home. As for the color palette, drawing inspiration from nature's own palette—earthy tones that evoke a sense of tranquility and harmony. From the verdant greens of Central Park to the warm browns of the Brooklyn Bridge, the colors bring a touch of the natural world into the heart of the urban jungle, reminding us all to stay connected to our roots, no matter where we roam.

Inspiring Connection and Momentum

In the hustle and bustle of NYC, our campaign's messaging and tone of voice is like catching a catchy tune on the subway—it sticks with you. Picture this: we're on a mission to make recycling cool and accessible, right here in the city that never sleeps. It’s all about sparking curiosity and getting people amped up.

Adding a fresh perspective in recycling

Infusing contemporary design elements into the patterns, transforming traditional recycling symbols into engaging visual cues that resonate with today's urban dwellers. Each pattern is crafted to represent a specific recyclable material, making it easier for individuals to sort and dispose of their waste responsibly. From sleek lines to bold shapes, the geometric patterns not only streamline the recycling experience but also reflect our commitment to sustainability in the digital age.

Finding the nearest recycling bin

Finding the nearest recycling bin can sometimes feel like a treasure hunt.  Keeping eyes peeled for Nyc Recycle posters and ads near public transportation hubs, pointing individuals straight to the nearest recycling bin. In addition, the nearest bins are also in the palm of the hand: Nyc Recycle social media will also give real time updates and handy tips on finding closest bin to the individual. Say goodbye to the scavenger hunt.

Nearest bin in the palm of your hand

In addition to making recycling more accessible, the marketing campaign objective is to educate and inspire people to make a change. With fun and engaging content, this initiative approach turns the recycling journey into an adventure, complete with tips, tricks, and fascinating facts about sustainability.

The big apple goes green

In conclusion, the bustling city of New York embodies a spirit of innovation and diversity. Through this educational and informative marketing campaign, the aim is to simplify the recycling process and ignite a movement towards a greener, more sustainable future.

Thank you!

Other work

Fun Project | Coding | HTML & CSS | Javascript

You Want It? Come and Get It.

A fun side project exploring the concept of wanting something that we can't have. Why does this happen so often at work or personal life? What about an ice cream cone that is just out of reach?
Click here to enter the playground

Fun Project | Color Psychology | Branding | 3D

On The Inside

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Personal Project | Editorial | Design System

Local Nibbles

Local Nibbles is a fun side project, an exploration and challenge for myself during covid to solve the problem of how I can make 365 drawings and design within two months, print and produce them into a physical and functional product. Is there a system I can implement where I don't have to draw a unique piece for each day of the year?

An educational calendar centered on Hong Kong's local bites is a way to explore the region's culinary heritage along with the nutritional value of each dish, providing a holistic understanding of the food culture and itsEach month features a different traditional dish, offering detailed information on its origins, preparation, and key ingredients, along with a breakdown of its macronutrients like carbohydrates, proteins, and fats. Each month features a different traditional dish, offering detailed information on its origins, preparation, and key ingredients, along with a breakdown of its macronutrients like carbohydrates, proteins, and fats.

Personal Project | Branding & Marketing | Visual System

NYC Recycle

NYC Recycle's fresh identity is tailored to capture the essence of urban life, appeal to the youthful spirit of the city and inspire the next generation of trendsetters and innovators.

Personal Project | Branding | Visual System

Sugar Factory Rebrand

Rebranding a sugar factory to emphasize the innovation of dishes and enhance the overall consumer experience involves addressing several core issues, particularly the focus on celebrity endorsements, which is the main inspiration for the interior. To shift this perception, the factory must redefine itself as a modern, innovative culinary hub. This transformation can be achieved by crafting a compelling brand narrative that highlights inventive dishes that utilize their sugar in unexpected and delightful ways. Additionally, fostering deeper consumer engagement is essential. The goal is also to create memories, ensuring that every visit becomes a cherished experience for guests, leaving a lasting imprint of delight and satisfaction.

Personal Project | Interface design | Application

Pulse Motion

Pulse Motion is a revolutionary Apple Watch app that transforms fitness into an artistic experience. This unique app captures the beauty and precision of exercise by breaking down every motion into stunning visual, creating  striking representations of these motions, allowing you to see your workouts in a whole new light. With each movement captured as flowing lines, elegant curves, and dynamic shapes, you'll witness the beauty of fitness like never before.

Personal project | Mobile app | Case study

ClassPass Redesign

Rewiring the new ClassPass experience — a subscription based, one-stop platform focusing on elevating customization, efficiency, and accessibility. It offers an expansive array of workouts and wellness services tailored for all. Why redesign ClassPass? The exploration began with a deep dive into user pain points.

Current work | Web/UI design | Case study

Upsun navigation dropdown

In the process of rebrand into Upsun, lays an opportunity to make innovative changes. One being enhancing the user experience and streamlining navigation while simultaneously keeping Upsun's brand personality.

Personal project | Mobile app | Branding


As we enter the digital era. It is easy for the young ones to immerse themselves with a personal device and with that journalling with a pen and paper may be tougher than it used to be. HappyHearts is an innovative tool designed to help little ones, who are fast learners of digital devices, log their daily journals with their personal device to track their progress over weeks or months of sessions. Simultaneously, therapists gain invaluable insights into their young clients' experiences, enabling them to assign activities, assess feelings and thoughts, and continually refine their approach for optimal outcomes.

UI design | Template | Case study

Upsun digital template

The objective is to transition all PDF attachments to clients into a digital one pager with Strapi. This strategic shift aims to streamline communication with clients by providing direct access to relevant resources through hyperlinks embedded within the webpage. To achieve this, Upsun plans to develop a distinct HTML template that diverts from the current webpage design, ensuring a fresh and engaging experience while also maintaining brand voice and identity.