NYC Recycle's fresh identity captures the essence of urban life, appealing to the youthful spirit of the city and inspire the next generation of trendsetters and innovators.
New York City have low recycling rates as a result to a lack of effective recycling incentives and public awareness, including confusion over categorization, lack of recycling bins in the proximity and general indifference.
A fresh brand identity that resonates universally, appealing to both local and international audiences, particularly the younger demographic. Simplifying the recycling process through the introduction of clear icons and a cohesive color palette in educational marketing campaigns.
Increased awareness and active participation in recycling, contributing significantly to fostering a more sustainable environment.
Resonating with the pulse of New York City, the new logo takes on a more angular and geometric-driven design. This modern approach reflects the dynamic energy of the city, laying the foundation for a brand that thrives in this fast-paced environment.
A more universal typography choice and drawing inspiration from New York City own color palette: from the scarce greens NYC parks to the warm browns of the Brooklyn Bridge.
In the hustle and bustle of NYC, the campaign's messaging is quick and witty, sparking curiosity for busy New Yorkers on the go. The mission is to make recycling cool and accessible in the city that never sleeps.
Incorporate memorable design elements to streamline recycling experience, transforming traditional recycling symbols into engaging visual cues that resonate with today's urban dwellers. Each pattern represents a recyclable material, making it easier for individuals to sort and dispose of their waste responsibly.
Increase of NYC.Recycle campaigns and directions in traffic heavy area for visibility. Recycling bins can also be found in the palm of the hand on instagram with recycling maps in each neighboring helping residents to find closest bin.
In addition to making recycling more accessible, the marketing campaign objective is to educate and inspire people to make a change. With fun and engaging content, this initiative approach turns the recycling journey into an adventure, complete with tips, tricks, and fascinating facts about sustainability.
The bustling city of New York embodies a spirit of innovation and diversity, NYC.gov will match that. Through this educational and informative marketing campaign, the aim is to simplify the recycling process and ignite a movement towards a greener, more sustainable future.