Rewiring the new ClassPass experience, a subscription based one-stop platform. Elevating customization for each user, efficiency and accessibility by offering an expansive array of workouts and wellness services tailored for all.
Why redesign ClassPass? The exploration began with a deep dive into user pain points. Users face difficulty sorting through overwhelming array of content, facing difficulties in booking classes and coordinating classes with friends.
Dissecting the mobile app what is working, what is not. Nitpicking the features on each page and action through the scheduling journey.
The challenges were visible. Honing in on key areas for improvement: non corresponding visual to content, the ineffective search bar and limited customization options, additionally, the lack of meaningful social interaction within the platform showed an opportunity to enhance user engagement.
Not only the content and user journey lacked efficiency, the lack of visual consistency also played a significant role in affecting the overwhelming user experience. Which sparked a side project to revamp ClassPass's brand assets. This involved the color palette, iconography, and the creation of a design system ranging from text hierarchy to thumbnail shape and corner radius.
I set out to implement solutions that would transform the ClassPass experience. First by introducing geotags labeled with corresponding numbers, streamlining the process of matching locations to classes or studios, enhancing user navigation.
Personalization is key for ClassPass. Updating the onboarding experience with more specific questions and inputs will curate a better experience tailored to each individual.
Condensing the homepage and customizing it to individual preferences, to create more focused and engaging experience for users. They can now quickly find relevant content that aligns with their interests.
Additionally, more specific filters empower users to personalize their search based on fitness level and preferences, fostering a sense of ownership over their fitness journey.
The comprehensive progress tracking system allowing users to monitor their fitness journey seamlessly, tracking progress over time and integrating data from smartwatches and health devices. Also fostering a sense of community by enabling users to see the fitness activities of friends, family, and coworkers.