Upsun Navigation Dropdown: Case study

Upsun Navigation Dropdown: Case study

Web design

Design system | Product

2024

Streamlining Upsun's navigation while maintaining brand personality and identity, ensuring a seamless and cohesive user experience.

Overview

Overview
Problem
Problem

Users struggled to distinguish between categories leading to confusion about their respective contents: the white and gray background was not suffice.

Solution
Solution

In the rebranding effort, we implement strategies such as enhancing contrast in dropdown menus, using clearer labels and icons, and optimizing mobile responsiveness to improve navigation clarity and user experience.

In the rebranding effort, we implement strategies such as enhancing contrast in dropdown menus, using clearer labels and icons, and optimizing mobile responsiveness to improve navigation clarity and user experience.

In the rebranding effort, we implement strategies such as enhancing contrast in dropdown menus, using clearer labels and icons, and optimizing mobile responsiveness to improve navigation clarity and user experience.

Result
Result

Achieved consistency and clarity in the transition from one viewpoint to another. Users can navigate seamlessly between different sections while maintaining a clear and legible reading experience. The enhancements ensure that the platform remains intuitive and user-friendly, promoting engagement and making information easily accessible across various viewpoints.

From Platform.sh to Upsun

From Platform.sh to Upsun

Upsun is a platform built for developers who are ready to redefine what's possible. The rebrand embodies the commitment to empowering developers to build groundbreaking SaaS applications. This lays an opportunity for a design system refresh: one of the key insights gathered from user feedback on the Platform.sh website was the frustration with the mobile dropdown navigation.

What are the challenges?

What are the challenges?

Non-optimal filtering, search bar bugs, lack of personalization, complex onboarding and scheduling processes, as well as visual inconsistencies and a limited social component, hinder seamless user experience.

Challenge 1: Visual inconsistencies

Challenge 1: Visual inconsistencies

Improving the onboarding process, optimizing personalization within the dashboard and algorithm, implementing a brand refresh and new design system for consistency, and introducing an interactive social component for easier friend discovery, these enhancements address usability challenges effectively.

Thank you!

Thank you!

Thank you!