Web design
Design system | Template | Marketing
2024
Upsun's digital templates bridge the gap between design and stakeholder communication. By offering a consistent visual language, these templates facilitate clear and effective interactions, ensuring everyone is aligned on the brand message.
Users struggled to distinguish between categories leading to confusion about their respective contents: the white and gray background was not suffice.
Improving client communication by providing easily accessible and engaging digital resources. Streamlining content management through Strapi reduces manual workload, enhances user experience, and aligns with client preferences for efficient resource utilization.
A template featuring mix-and-match blocks ensures flexibility, allowing for varied structures and layouts across different one-pagers. This approach creates visually diverse components tailored to specific content needs, accommodating changes in content. Categorizing the content between product guides and sales collateral, splitting into two templates.
Non-optimal filtering, search bar bugs, lack of personalization, complex onboarding and scheduling processes, as well as visual inconsistencies and a limited social component, hinder seamless user experience.
Improving the onboarding process, optimizing personalization within the dashboard and algorithm, implementing a brand refresh and new design system for consistency, and introducing an interactive social component for easier friend discovery, these enhancements address usability challenges effectively.