Mobile app
Health & fitness
2024
Rewiring the new ClassPass experience — a subscription based, one-stop platform focusing on elevating customization, efficiency, and accessibility. It offers an expansive array of workouts and wellness services tailored for all. Why redesign ClassPass? The exploration began with a deep dive into user pain points.
Non-optimal filtering, search bar bugs, lack of personalization, complex onboarding and scheduling processes, as well as visual inconsistencies and a limited social component, hinder seamless user experience.
Enhancing user engagement, retention, and satisfaction, leading to improved business performance and growth, and reinforcing ClassPass's competitive position in the fitness market.
Next step after research and user feedback: dissecting the mobile app what is working, how many steps it takes to schedule a class, can we simplify it?
Non-optimal filtering, search bar bugs, lack of personalization, complex onboarding and scheduling processes, as well as visual inconsistencies and a limited social component, hinder seamless user experience.
Improving the onboarding process, optimizing personalization within the dashboard and algorithm, implementing a brand refresh and new design system for consistency, and introducing an interactive social component for easier friend discovery, these enhancements address usability challenges effectively.
