Sugar Factory 2.0

Making the world a sweeter place. Sugar factory is candy-themed American Brasserie that serves fantastical milkshakes, sugary drinks, desserts and comfort food in New York City and Las Vegas. The rebrand highlights the innovative food and experience that customers have and share with their friends and family

Food & Drink
Logo Design
Identity Design
Packaging Design

The new identity welcomes all ages and allow customers to make their own memorable experience at the Sugar Factory. The vibrant and playful visuals transports customers into an endless world of imagination.

Candies make people happy and feel nostalgic and to highlight that, a touch of gold is added to bring out the WOW factor.